Holding both takes two of us.

Protect what made it work. Move it somewhere it's never been. Every leader we serve is being pulled between those two, and most advice picks a side.

Consultants push change. Family advisors guard legacy. Neither is wrong. You need both.

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Most of the wisdom around a transition serves the people leaving. Almost none of it serves the leader walking in.

That's who we're for.

Karl Peterson

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Laura Green

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Between us: two prior firms, hundreds of leaders moved forward, and strategy for dozens of generational businesses — the kind that get handed to someone new.

When you're ready, we are.

Laura Green laura@unicornranger.com Karl Peterson karl@unicornranger.com